The Rewards Hub story
0 years in the making.
The golden age of loyalty and rewards is here. And it draws on the joy of coveting.
01Chapter 01 · 1960s to 70sCuttin' and Stickin'
The symptoms of Rice Krispies addiction in the 60s and 70s: scissors and glue, multiple hits of dopamine, delayed gratification, and lashings of pester power. An illness so virulent the only cure was more.
02Chapter 02 · 1970s to 80sCoupons and Catalogues
If you could see past the smoke screen of 70s and 80s cigarette culture, you could find the next step in loyalty and rewards. Choice. Catalogue loyalty brought with it variety, obsession, and unbeknownst irony. It turns out the more you smoke, the less likely you are to enjoy the rewards you were saving up for.
03Chapter 03 · 1990s to 2000sThe Epoch of Instant Gratification
The science of leveraging real time consumer behaviour had begun. Big companies, especially supermarkets, saw loyalty as a way to analyse spending habits. Discounts, 3 for 2, money off. Words we are all familiar with. But even they are not thick enough to hide the veneer of instant gratification.
04Chapter 04 · The 2010sThe Birth of Digital Loyalty
The age where loyalty gained a 'use by date'. It was no longer enough to show your fidelity through repeat purchase or brand preference. You effectively had to take your rewards, or suffer dilution.
05Chapter 05 · TodayThe Rewards Hub
In amongst the ubiquity of user friendly technology lies what has been forgotten about loyalty. The Rewards Hub reinstates the choice of instant and delayed gratification, using the familiarity people already have with smartphone wallets and kiosk technology.
Save 75 points for a 60's styled Space Viewer.
Fans, not just customers
The venues already running on the Rewards Hub.
“This solution is perfect for my growing men's grooming chain to keep customers coming back.”
Gents of Brooklyn
“We love the communication tools to keep members informed about our events.”
Lo Lounge
“Our members love how the rewards keep them motivated.”
Forge83 Jiu Jitsu Academy
“We're seeing terrific engagement for our charity rewards.”
Boomerang Lounge
Go deeper
The full kiosk origin story, in one e-book.
This is the short version. The e-book traces the whole 50-year arc, why coveting still works, and how the Rewards Hub puts the choice of instant and delayed gratification back in your customers' hands.
The story continues
The Rewards Hub is one part of the toolkit.
Mix and match the pieces that fit your venue.
Turn your customers into fans with Gain Loyalty's Rewards Hub.
A short video call, no deck, no pitch. We'll show you how the Rewards Hub fits your venue and how other UK independents are already using it.