Our Story

Our team were brought together by one shared goal: to make it easy for small businesses to grow.

GAINLOYALTY began with a love of building services and a desire to help the little guys put their name on the map with the big guns.

The platform was originally aimed at independent retailers who wanted to create and manage loyalty schemes on the go. With the GAINLOYALTY platform being readily available for smartphones and tablets, this meant mobile hairdressers, make-up artists, street food businesses and many others could set their own loyalty rules and reward their customers however and whenever they wanted.

But they weren’t the only ones interested in this business model…

The team behind the GAINLOYALTY concept have many years experience in the loyalty and digital market.

Now the team have focussed all their energy onto creating a platform with a difference; one that allows small businesses to take control of their customer engagement.

As well as the typical loyalty landscape, we have a growing focus on helping accommodation services businesses through through our Smartcation portfolio.

Our Leadership Team

Our Leadership Team

Ian Videlo - Founder

Terry Morrell - Client Success Champion